ABOUT RAYMOND MATTHEW
Senior Shopify expertise,
close to the work.
We’re a Plus tier service partner listed in Shopify’s Partner Directory. Our team works directly across theme development, app development, conversion optimization, performance, and technical SEO—bringing in the right specialists when a project needs broader delivery.
RAYMOND MATTHEW
A technical partner for merchants who want clearer decisions.
We help Shopify and Shopify Plus merchants turn commercial goals into maintainable storefront improvements. The work begins with context and evidence, then moves through design, implementation, quality assurance, and measurement.
Our recommendations favor Shopify-native capabilities when they fit. We introduce custom engineering when it solves a real constraint—not simply because it is possible.
CORE EXPERTISE
Shopify development
Theme architecture, Shopify Plus, checkout extensibility, automation, B2B, apps, integrations, migration, and headless suitability.
02Conversion growth
Research, analytics, customer journeys, experimentation, and measurable storefront improvements.
03Performance
Core Web Vitals, JavaScript and app overhead, theme rendering, media, and lasting guardrails.
04Technical SEO
Crawlability, architecture, metadata, structured data, internal links, and migration continuity.
HOW WE PUBLISH
Useful information, with the limits left in.
Articles and resources are written for working merchants and teams. We identify authorship and dates, link to primary sources where appropriate, distinguish examples from forecasts, and avoid guarantees about rankings, accessibility compliance, or commercial outcomes.
When client work is discussed, results are anonymized unless the client has explicitly approved attribution. Context, methodology, limitations, and the date of the work matter as much as the headline result.