Shopify CRO Audit Checklist

How to use this: Work through the tool with the people who own the storefront, marketing, analytics, and operations. Record evidence and owners—not just yes/no answers.

✓MeasurementConfirm revenue, conversion, add-to-cart, checkout, and key events are tracked consistently.✓SegmentationCompare mobile, desktop, channel, geography, new visitors, and returning customers before averaging behavior.✓ResearchReview search terms, support questions, reviews, surveys, recordings, and usability evidence.✓Landing pagesCheck message continuity between ad or search intent and the first page visitors see.✓NavigationMake important categories easy to find and labels understandable without internal company knowledge.✓Search & filtersTest no-results behavior, relevance, filter usefulness, mobile controls, and query recovery.✓Product pagesClarify the product, benefits, price, options, delivery, returns, proof, and primary action.✓MerchandisingHelp customers compare choices and understand bundles, subscriptions, promotions, and availability.✓CartReview surprises, editing, reassurance, shipping thresholds, discounts, and distracting exits.✓Checkout preparationSet accurate expectations for payment, delivery, account requirements, and international costs.✓AccessibilityComplete key journeys using keyboard, zoom, and common assistive-technology patterns.✓ExperimentationTurn evidence into a specific hypothesis, success metric, guardrails, and learning plan.

READ THE RESULT

A completed checklist is a starting point—not an audit conclusion.

Items need evidence, context, and prioritization. A problem affecting a high-traffic purchase journey may matter more than ten minor cleanup tasks.

Turn findings into owners, expected outcomes, and a measured sequence of work.

WHEN YOU NEED A SECOND SET OF EYES

Turn the findings into a focused plan.

Share the context and what the tool surfaced. We’ll respond with a practical next step—not an automatic call request.

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