Shopify Plus Development & Conversion Rate Optimization
Built on data. Designed to convert. We help e-commerce brands increase sales through Shopify Plus development, custom theme development, speed optimization, UX, SEO, and conversion rate optimization.
Also supporting customer account development, checkout extensibility, automation, AI ecommerce services, ChatGPT Ads, agentic browsing, performance, and technical SEO.
LISTED IN SHOPIFY’S PARTNER DIRECTORYPlus tier service partnerShopify partner since September 2016 ↗
Find the constraint. Build the right change. Measure what happened.
Clear ownership.
HOW THE WORK STARTS
We don’t design for opinions.
We design for results.
Beauty alone does not drive sales. We combine design, development, data, and conversion strategy to create Shopify stores that look sharp, load fast, and sell better.
5.0 ★★★★★62 reviews on Shopify
RECOGNIZED BY SHOPIFY
A listed Plus tier service partner—not an anonymous agency.
Raymond Matthew has been listed in Shopify’s Partner Directory since September 2016, with verified merchant reviews covering quality of work and communication.
View the verified Shopify profile →SERVICES
Shopify services built
for meaningful growth.
Choose a focused engagement or combine related capabilities around the constraint your store needs to solve.
Shopify Plus Development
Custom Shopify Plus builds, advanced theme architecture, app integrations, and scalable storefront development.
Conversion Rate Optimization
CRO audits, A/B testing, analytics review, UX improvements, and data-backed design decisions.
Speed Optimization
Core Web Vitals improvements, theme cleanup, JavaScript reduction, image optimization, and faster load times.
Custom Theme Development
Responsive Shopify themes built from scratch, Figma to Shopify development, and custom Liquid sections.
Theme & Code Customization
Feature updates, bug fixes, custom sections, checkout-related improvements, and storefront enhancements.
Shopify App Development
Custom Shopify app development and workflow solutions for brands that need functionality beyond standard apps.
Customer Account Development
New Shopify customer account experiences, UI extensions, migration, self-service order tools, loyalty, subscriptions, B2B, and connected apps.
Shopify Automations
Flow, APIs, webhooks, integrations, and dependable workflows that reduce repetitive work and operational mistakes.
Checkout Extensibility
Supported checkout UI extensions, Functions, branding, validation, tracking, and upgrade planning.
SEO Optimization
Technical SEO, semantic structure, metadata, internal linking, performance improvements, and Shopify SEO foundations.
Shopify ADA Accessibility
WCAG-informed audits, theme remediation, manual journey testing, and practical accessibility guardrails.
SHOPIFY GROWTH INSIGHTS
Practical reads for
better Shopify decisions.
Useful guides for merchants evaluating theme development, app development, conversion rate optimization, AI ecommerce, ChatGPT Ads, speed, automation, checkout, SEO, and accessibility improvements.
How to Redesign or Migrate a Shopify Store Without Losing SEO
Protect valuable Shopify URLs, content, internal links, structured data, analytics, and performance through redesign or platform migration.
Read insight →7 minIs Your Store Ready for Shopify Plus? Signs, Requirements, and Tradeoffs
Evaluate Shopify Plus readiness using checkout, B2B, integration, international, governance, and total-cost requirements—not a generic revenue threshold.
Read insight →7 minShopify Checkout Extensibility: A Practical Guide for Plus Merchants
Plan a Shopify checkout extensibility upgrade across branding, UI extensions, Functions, analytics, customer accounts, testing, and operational ownership.
Read insight →7 minWHY RAYMONDMATTHEW
Close to the problem.
Accountable for the outcome.
A compact, expert-led delivery model keeps decisions connected to implementation—and keeps important context from disappearing between teams.
Data-driven decisions
We use customer behavior, analytics, testing, and performance data to guide every important decision.
Independent execution
Tell us the problem, define the goal, and we’ll take ownership of the solution from strategy to deployment.
Commerce perspective
We understand development, CRO, UX, performance, SEO, and the business side of online stores.
COMMON QUESTIONS
Useful context
before we start.
Ask about Shopify themes, apps, conversion, speed, SEO, automation, checkout, accessibility, or migration. If you are not sure what the work is called, describe the problem and we will help name it.
Do you work with Shopify and Shopify Plus merchants?
Yes. We support Shopify and Shopify Plus merchants with custom theme development, Shopify app development, checkout extensibility, speed optimization, SEO, accessibility, and conversion rate optimization.
Can you improve an existing Shopify theme without rebuilding the whole store?
Yes. We can audit the current Shopify theme, remove friction, improve Core Web Vitals, refine UX, clean up Liquid sections, strengthen accessibility, and preserve what is already working.
Do you build custom Shopify themes from Figma or a new design?
Yes. We build custom Shopify themes from Figma, a new visual direction, or a documented storefront plan using Liquid sections, responsive layouts, and maintainable theme architecture.
When does a Shopify store need custom app development?
A custom Shopify app makes sense when public apps cannot support the workflow, data model, integration, admin tool, or storefront functionality your team needs without adding unnecessary complexity.
Do you offer Shopify conversion rate optimization and A/B testing?
Yes. We use analytics, customer research, UX review, and controlled experiments to improve how Shopify shoppers discover products, understand offers, and complete purchases.
Can you improve Shopify site speed and Core Web Vitals?
Yes. We review theme code, apps, third-party scripts, fonts, images, templates, and tracking tags to find speed issues that affect real shoppers and Core Web Vitals.
Do you handle Shopify SEO and organic search improvements?
Yes. We can improve technical SEO, metadata, internal links, collection structure, page content, structured data, indexation signals, and migration safeguards for Shopify stores.
Do you build Shopify automations and workflow integrations?
Yes. Automation work is scoped separately from A/B testing. We can improve operational workflows using APIs, webhooks, integrations, workflow tools, and custom app development when the process needs more control.
Can you help with Shopify checkout extensibility and accessibility improvements?
Yes. For Shopify Plus merchants, we can help with checkout UI extensions, Shopify Functions, validation logic, and safer checkout upgrade planning. We can also improve accessibility issues such as keyboard access, focus states, labels, contrast, and semantic markup without making legal compliance guarantees.
START A PROJECT
Tell us where your store needs to grow.
You don’t need a polished brief. Share the challenge, what you would like to improve, and what a successful outcome looks like.